In the course of operating any HiFiHDTV Services, we may collect two types of information about our users and customers: Personal Information and Non-Personal Information. "Personal Information" is personally identifiable information, such as your name, address, email address, birth date and gender. Personal Information is collected by us when you choose to provide it to us when registering for a HiFiHDTV Service, such as when you choose to subscribe to a HiFiHDTV Service or enter a HiFiHDTV promotion. In addition, if you choose to contact a customer service representative of ours, we may keep a record of that correspondence so that we may fully address the subject matter. We may also receive Personal Information from our business partners and other third parties, provided that such third parties confirm to us that you have permitted them to share such information. Business contact information such as the name, title, business address, email address or telephone number of a business or professional person or an employee of an organization is not considered Personal Information. "Non-Personal Information" is information of an anonymous nature, such as your Internet Protocol Address, the domain you may have used to access a HiFiHDTV Service, the type and version of browser or operating system you may be using, and the website you may have come from and visit next. Aggregate information, such as the demographic statistics of our users and customers (e.g. average age or geographical allocation of our users), number of visitors and average time spent on a HiFiHDTV Service, is also considered Non-Personal Information. Non-Personal Information is collected or derived by us in the course of operating a HiFiHDTV Service. For example, our web servers may automatically collect Non-Personal Information which is provided through your browser or stored on a Cookie or through a Web Beacon when you choose to visit a HiFiHDTV Service.
USE OF PERSONAL INFORMATION
Personal Information may be used by us for the following purposes:
a) Providing you with a HiFiHDTV Service and information you have requested from us, including your use of a HiFiHDTV Site. We may from time to time use your Personal Information to contact you about changes, enhancements or similar notices related to a HiFiHDTV Service;
b) If you indicated that you were interested in receiving offers or information from us or certain of our selected sponsors or advertisers, we may send you email materials and other mailings about products and services that we feel may be of interest to you. If at any time you would like to end your subscription to any such email materials, follow the directions posted at the bottom of the email material;
c) If you enter a contest or other promotion offered on a HiFiHDTV Site, we may, under the rules of the promotion, use your name and certain other information to administer the promotion, such as contacting, announcing and promoting the winners of the promotion; and
d) We may also use Personal Information if we have reasonable grounds to believe the information could be useful when investigating a contravention of a federal, provincial, foreign or other law or in order to protect or defend a legal interest.
DISCLOSURE OF PERSONAL INFORMATION
We will not sell or rent your Personal Information to any third party.
We will only disclose your Personal Information to third parties:
a) Where you have specifically given us your consent to disclose your Personal Information for a designated purpose;
b) Who are acting on our behalf as our agents, suppliers or service providers, solely to enable us to more efficiently provide you with a HiFiHDTV Service. Such entities act under strict contractual controls, requiring them to maintain the confidentiality of all such Personal Information and to use such information solely for purposes related to the provision of the HiFiHDTV Services;
c) As may be set out in the Terms and Conditions applicable to HiFiHDTV Service to facilitate the provision of such service, such as fulfilling legal requirements;
d) As required by law, including by an order of any court, institution or body with jurisdiction or authority to compel the production of information, or in order to protect or defend a legal interest; or
e) In connection with a HiFiHDTV corporate re-organization, merger, amalgamation or similar transaction with another entity, or a sale of all or a substantial portion of the assets of HiFiHDTV, provided that the Personal Information disclosed continues to be used for the purposes permitted by this policy by the entity acquiring the information.
LINKS TO OTHER SITES AND ADVERTISEMENTS
A HiFiHDTV Service may contain links to other websites and services. While we try to link only to sites and services that share our high standards and respect for privacy, please understand that we are not responsible for the content of, or the privacy practices employed by, other companies or websites. This policy applies only to the HiFiHDTV Services referencing this policy.
You can help protect the security of your Personal Information as well. For instance, never give out your password, since this is what is used to access your Account or Registration Information. Also, remember to log out of your account and close your browser window when you finish using a HiFiHDTV Service or surfing the Web, so that other people using the same computer will not have access to your information.
ADDITIONAL PRIVACY PROCEDURES
Privacy procedures specific to a HiFiHDTV Service can be found on a HiFiHDTV Site at the location of the particular HiFiHDTV Service, or in additional terms referenced at such site. Those procedures are an addendum to this policy.
QUESTIONS, COMMENTS OR SUGGESTIONS?
USE OF NON-PERSONAL INFORMATION
Non-Personal Information is collected or derived by us in the course of operating the HiFiHDTV Services.
In addition to our practices related to IP addresses, Cookies or Web Beacons, Non-Personal Information is used generally by us to monitor and improve the operation of our services, to perform statistical analyses of the collective characteristics and behavior of our users and customers, to measure user demographics and interests regarding specific HiFiHDTV Services, to describe our services to third parties such as prospective business partners and advertisers, and to analyze how and where best to use our resources. No Personal Information will be disclosed during these activities.
We may also use Non-Personal Information to inform our sponsors and advertisers as to the performance of a particular sponsorship (such as a contest) or advertisement. In any such case, we may disclose to those third party sponsors and advertisers the overall aggregate demographics available regarding, for example, who participated in a contest or who saw and "clicked" on an advertisement. No Personal Information will be disclosed to these sponsors and advertisers as part of this process; only information in an anonymous, aggregate form will be disclosed.
An IP address is the unique number which is assigned to every direct Internet access point. Many IP addresses can generally be associated with certain internet service providers or large organizations. IP addresses do not contain any Personal Information. When you, through your browser, request a web page or similar internet information from another computer on the internet, your browser automatically provides that computer with an IP address to which it will send the requested information. HiFiHDTV and IP Addresses:
a) Whenever you request a HiFiHDTV Service web page or certain other similar HiFiHDTV content, your browser automatically provides our computers with your IP address, to which our computers will send the requested information. Each such request is logged by our computers with information including the IP address of the computer that requested the page and is stored by our computers as needed for the purposes described in this policy.
b) We may use your IP address to display more appropriate and relevant content and advertising, such as content and advertising based on your geographic area. Aggregate information derived from IP addresses may be reported by us to our advertisers and partners. For example, we may report to our advertisers the estimated total number of users accessing a particular HiFiHDTV Site from a specific province.
c) We may use your IP address to facilitate the diagnoses and remedy of a technical problem reported by you or our technical team.
Cookies and Web Beacons:
A cookie is a small text file containing a unique identification number that is transferred (through your browser) from a web site to the hard drive of your computer. The cookie identifies your browser and will not let a web site know any personal information about you, such as your name and address. Since cookies are only text files, they cannot run on your computer, search your computer for other information, or transmit any information to anyone.
a) Monitor website usage and improve the operation and performance of our and to make our services easier and more convenient to use. For example, cookies help us to remember who you are through your browser settings so that we can offer and provide more personalized services (e.g. language preference). Cookies also allow us to save passwords and preferences for you so that you will not have to re-enter them the next time you visit a HiFiHDTV Service;
b) Measure aggregate user traffic and demographic statistics related to the HiFiHDTV Services and advertisements (e.g. number of users, average time spent, average age and similar statistics). This information helps us to better understand when to update, change or offer new services and provides us with details as to the performance of third party advertisements and content. This information may be reported, in aggregate form only, to our current and prospective sponsors, advertisers and business partners. No Personal Information will be disclosed in such reports; and
Certain HiFiHDTV Services may contain electronic images known as Web Beacons - sometimes called single-pixel gifs - that allow us to count users and customers who have visited those pages and to deliver co-branded services. Web Beacons are not used to access your Personal Information; they are a technique used to compile aggregated statistics about HiFiHDTV Service usage. Web Beacons collect only a limited set of information, including a cookie number, time and date of a page view, and a description of the page on which the Web Beacon resides. Certain HiFiHDTV Service web pages may also contain Web Beacons placed there by our advertising partners to help us determine the effectiveness of our internet advertising campaigns.